My fellow Mastermind Angela of Mom and Bab Inc says “Hey I got Tickets to the Arch Angel Summit, want to go?”


The Archangel Summit 2017

The Archangel Summit was a 1-day event held at the Sony Centre in Toronto, Canada.

Speakers for 2017 included Simon Sinek, Naveen Jain, Lewis Howes, Daymond John, Dr. Shefali Tsabary, Jim Kwik, Nicole Arbour, Nicholas Kusmich, Marc Kielburger, Angela Lauria, Dr. Stephanie Estima and Giovanni Marsico.

Lewis Howes:

Lewis Howes Archangel Summit

Lewis Howes is a former football athlete who suffered a wrist injury. He spent a lifetime living on his sister’s couch before realizing he had to get his life back together. From there he built up several multi-million dollar businesses, one of them being a social media marketing consulting firm aimed at the sports industry. He now runs a successful brand called the School of Greatness and has appeared on such shows as Ellen.

On Health: it’s the most important above everything else

  • Not just physical, emotional health but mental health, and nutrition.
  • Spend money on your health; maybe hire a trainer in some capacity.
  • Do whatever you can to set yourself up to win. The investment pays off.

On Vision: Ask yourselves these questions and your vision will be clearer.

  • What is your dream?
  • What type of business are you creating?
  • Who are you serving and how are you there serving their biggest pains and challenges?
  • What will get me to income the fastest while reaching that impact?
  • Why do you want this?

On Brand: What makes your brand unique and different from everyone else?

  • Invest a lot into design and designers.
  • Build relationships with the press, know all the influential people.
  • If you want to make a podcast, how will your podcast be different from the other million podcasts?
  • Photography is so important to differentiate yourself from others. Invest in it.

On Audience Growth:

  • Find and talk to more people and see how you can solve their problems.
  • It’s not just quantity. You can make millions of dollars a year with just 10 clients.
  • Create free content – audio, images, written, media,
    • Howes spends 30K on Facebook Ads.
  • Webinars offer free training to add value.

On Core Product: 

  • Not everyone can afford your product, so build a suite of products.
  • Constantly build products based on people’s needs
  • What’s your next challenge? Do it.
  • Find Continuity – i.e Monthly subscription fees.

On Mentors:

  • If not a mentor, have a coach.
  • Don’t limit yourself to a mentor in any one category. Think outside your realm:
    • Relationships?
    • Business?
    • Fitness?

Naveen Jain of Moon Express: 

“Naveen Jain is an entrepreneur and philanthropist driven to solve the world’s biggest challenges through innovation. A man who knows no limits, Naveen pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspires others to follow what feels impossible.”

  • What are you Habits? “That is the dumbest question.” 
    • If Tony Robbins takes ice baths 3 times a day, are you going to be like Tony Robins?
    • Instead, start to think like Tony. Follow their thinking. How they think about problems, not habits.
  • Every time someone bitches about something, ask them “Why don’t you go out and solve it?”

Question: Why start a brand new company in an industry where you have absolutely no experience?

  • People start to think that you’re really good at something, that’ you’re an expert, but all you can do is improve the company by 10% – 15%.
  • If you want to disrupt something, if you want to make 10x – 15x times (not percent) better, you have to challenge the foundation of everything that people have taken for granted. If everyone is thinking the same, let’s re-think everything.
  • They thought the Moon Express was going to cost 1 billion. I knew nothing, I asked: “How do you go to the moon if it keeps moving?” but because of my thinking, we were able to do our project for 10 Million.

Daymond John:

“Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry, but a Shark on ABC’s Shark Tank, New York Times best-selling author, branding guru and highly sought after motivational speaker.”

On Self:

  • We’re so busy judging our blooper reel and looking at everyone’s cinema reel you think everyone else is ok. They are not, they are just as fucked as we are.

On Getting Started:

  • Just go!!! I started with 1 Hat; Zuckerberg started with 1 friend.
  • You’re going to get the door slammed in front of you a lot of times.
  • You don’t need money to start. Most millionaires started without a dime. Athletes start businesses with money and they go broke.

On Power of Growth:

  • Most of the reasons why small businesses fail is actually due to over-funding:
  • They get a 100k loan and they want to open up a cupcake shop but haven’t even sold a cupcake yet.
  • Then they spend on the wrong things and end up encountering a lot of unexpected obstacles.
  • Use your assets in front of you!

On Brand:

  • Value your customers, they are buying the product because something you’re giving them is special.
  • Many people use social media in the wrong way: Think of it as a 30 minutes tv show. 27 minutes give value – 3 minutes is the commercial (selling your product/service).

On Failure:

  • Fail Fast and Fail Small – be open to them, it’s just part of the process.
  • FUBU – If I’d have done it for money, guaranteed setup for failure. You’ll end up in the wrong place.

On Mentors:

  • If the #1 reason for failure is over-funding, the #1 for success is mentoring.
  • Doesn’t have to be your industry – My first mentor was someone who ran a corner store for 20 years.
  • A mentor who doesn’t have any interest in your company is helpful.
  • Give something back in return – maybe they like animal shelters, you help give time to that.
  • Age and experience isn’t a factor, mentors can be that 16-year-old social media superstar.

On Plateauing:

  • Goal Set – Read 10 Goals before you go to sleep – Read same 10 in the Morning
  • 7 Goals expire in 6 months; #8 expires in 1 year; #9 expires in 5 years; #10 – 10 years

Simon Sinek:

“Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Simon is leading a movement to inspire people to do the things that inspire them.”

Simon started by talking about how his life only looked good superficially. He had a great company and was successful, but Sinek was embarrassed that he wasn’t happy. He spent a lot of his energy pretending that he was.

Then, a friend came to help him give the courage to admit that he wasn’t happy. By talking with people he discovered a pattern. He started sharing these thoughts with friends and discussed the pattern over and over on this topic called “Why”.

On finding your “Why”:

  • Gather stories from your past experiences about why you are the way you are. Share these with a partner to find a pattern or clear path. 
  • This applies to: Business – Personal – Relationships.
  • We’re constantly getting advice from people on how to improve our lives.
  • If you can articulate your Why, people will know how to help you. They might know which opportunities they can help you with and know who to introduce you to. It’s unbelievably efficient.

“Talk about what you believe, rather than what you did.”

  • In everything you’re saying or doing, you’re showing people who you are.
  • It’s not only just knowing your Why, but knowing how to use it.

On when you’re asked what you do in life:

“Again, don’t tell you what you DO in life…. tell them what you Believe.”

  • Your Why is who you’re supposed to be.
  • People are spending so much time pretending we’re smart, we’re happy, we have everything under control. Really there’s a lot of uncertainty and we’re pretending we know who we are.

On discovering your “Why”:

  • Notice yourself became calmer,
  • Be able to consistently improve yourself,
  • Be able to see your mistakes like “Ah, I see what I did there.”
  • For example, once you get into shape, you have to keep going to the gym. Only then will you want to go to the gym.
    • It’s hard at first (this is like mental training of the Why) but you start to love the workout.
    • You really start enjoying the journey.
  • Simon’s Why?: “To inspire people to do the things that inspire them.”

On the future of Millennials:

  • Make a conscious effort to spend time with each other, to take care of each other.
    • To consciously make an effort to put your devices away at dinner.
    • Mom and Dad have to set an example themselves. They are addicted too.
  • We have to teach the skills of human interaction: empathy and caring. 
    • When we stop listening, we stop caring about one another and those skills will go away. We see this happening all the time.
  • The USA has seen the single largest increase in suicide for girls 10-15 years old. It has tripled in the past 15 years.
    • Suicide is an act of loneliness
    • If more kids are feeling more lonely? How do we counteract it?
    • One way is to take away their devices and take care of each other, see each other, enjoy each other’s company.
  • Consciously work very hard; the younger and older generations must spend time with each other and be totally present.

On Being Present:

  • You don’t get to decide when you’re present – you’re present when someone says you are.
    • i.e.”Thank you for listening to me, I feel heard”
    • or, “It was nice to spend time with you”

On Leadership:

  • Experience doesn’t equal leadership.
  • Leadership is a service to others.
    • Figure out ways to help people be at their natural best.
    • How do I make the world a better place? How do I inspire?
  • Leaders have an appetite to learn more,
    • Leaders are always students.
  • They are the person you choose to show up as – rather than a position.

If you lost your Why?

  • Ask for help. Don’t be afraid to say you don’t know, it’s very vulnerable.
    • Admit that you’re stuck – “I’m stuck and I don’t know what to do.”
    • Trust Vulnerability
    • Sometimes it just makes people listen
    • Get that weight off your shoulder.
  • We are sometimes so consumed by how stuck we are.
    • We’re consumed about the “wall” but when you talk to people about it, it’ll give you the ideas to look past the wall.
    • Speak to people physically – not over text.

On Your Support System:

  • People that will keep it straight with you,
    • Sinek’s sister is brutally honest and keeps him grounded.
  • People are the most valuable, they’ll tell you the truth and won’t let you get away with anything.
  • Relationship break-up: you’re blaming the other person? Take responsibility!

On Friends:

  • If you look deep enough you’ll see your friends will describe the values you apply to life,
  • They put the words into who you are,
  • You fulfill their need in their life.

On struggling to connect with people?

  • Technology is great, yes connects us to people all over the world, for sure… but do you know when it’s not ok to connect? When you’re sitting across the table from someone else.
  • There are challenges for all generations,
    • Have empathy for people such as millennials.
  • Empathy is understanding where people come from.
  • Find your Tribe – People Like You

I also want to recognize Dr. Shefali Tsabary, her talk was about Conscious Parenting, so I didn’t take notes because it didn’t apply to me. However, she gave one of the best talks of the day, it was more than just parenting but awareness of your life. Her talk resulted in a standing ovation, search for her on YouTube or check out her work:

You can find out more information about the Arch Angel Summit in the links below.

Giovanni Marsico:

Archangel Summit: